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Paul McCartney on the Industrial Meat Industry

Paul McCartney shows us just how evil the industrialised meat industry is. And, guess what. It’s pretty evil.

Caution: viewer discretion advised

Further Watching:


  1. I think that this movie will be a good thing in trying to scare people that eats industrialized produce meat and then try to move to a different way of raising animals for consumption (all do I hate use this word), one good method will be Joel Salatin`s way or off course permaculture way. But saying that a way to resolve this problem is to go vegetarian, I think is a little bit stupid and kind of reductionist, witch I don`t think it will be a “healthy thought” process.
    But in the end I don`t have higher expectations from Sir Paul McCartney, I suppose the he didn`t study enough the problem, so he could come up with better solutions or ideas. I do think that Sir Paul needs some critical thinking training. :)

  2. PETA has absolutely no interest in stopping at the abolition of “industrial” meat consumption. They want no meat eating, period. I wouldn’t do PETA the favor of reposting anything they put out.

    And why did he keep saying “their throats cuts EVEN while they’re conscious.” Uhh…yeah, that’s usually how killing an animal works.

  3. Oh, and if you want any viable alternative sources of meat in the US we’re going to have to get rid of the USDA’s iron-fisted regulation of slaughtering and retailing meat. They’ve put nearly all the small and medium sized butchers out of business. I live in a major agricultural area and anyone who dares to raise an animal and sell the meat has no choice but to ship their animals 4 hours away to find the nearest USDA inspected slaughterhouse. Then make another trip to bring it back. So much for “local.”

  4. – “The Pleasures of Eating” from WHAT ARE PEOPLE FOR? by Wendell Berry:

    Yesterday I saw in the news Norway has as the last country in the world allowed inducing phosphate in fish to make the filet looking whiter. There was no choice anymore because customers worldwide claim artificial “blenda” white fish meat rather than natural. The managers of the Norwegian fish industry say they are really sorry for injecting phosphate into splendid fish filets, and they strongly encourage the Norwegian customers not to buy this kind of fish. They told in prime time news they would never eat this kind of fish themselves, or give it to their children.

    Customers worldwide, if the “fresh” fish in the stores looks unnatural white, please ask if it has phosphate induced in its meat. And if it has please don’t buy it, so we can get rid of this artificial phosphate fish!

  5. A shock, horror video that is alarmist and frightening. It shows the worst examples of factory farming – in the usual way of PETA. Now, I’m against industrial food, but I am not convinced that the graphic pictures are good “marketing” for the reform of industrial meat production. Most organisations have moved away from the “starving child” type of marketing. What do people do with such graphic violence and cruelty against animals – the average meat eater will not watch this – it’s too disgusting. So, it’s preaching to the converted me thinks.

  6. “The salting methods, traditionally referred to as dry salting, pickling and brining, extracted water from the fish meat and made transportation and warehousing possible in a hot climate. The modern method consists of injection of brine into the fish meat. This method may be combined with traditional methods, new salt solutions and the addition of chemicals when required. This is normally the injection of different solutions with phosphates and antioxidants (Carnal in Iceland) which binds water and makes new products possible. The products can be displayed in more striking ways in supermarkets. Economically, these new methods are superior to traditional salting methods. However, such methods are not legal in Norway for the production of traditional, fully ripe salted fish.”


    Now injecting phosphate in fish is legal here too. But I want to stress that the Norwegian fish industry encourage the Norwegian consumers not to eat this phosphate fish, and they promise not to sell it in Norway as long as we stay loyal to their products. Unfortunately European consumers prefer artificial, “blenda” white phosphate fish.

  7. I totally agree that the industrial meat industry is awful and needs to be stopped… but if we all stop eating meat, then we’re reducing the area of farmable land. Some land (like out in central Australia) can’t support crops of vegetables without some form of irrigation. They can, however, support grazing animals (kangaroos for instance). If we all go veggo, this land will no longer be able to be used for food production, thus reducing the amount of productive land in the world. Something to keep in mind!

  8. Money does not equal land.

    But when you get a system that upholds this falsehood, this opacity, then this is one of its symptoms.

    This, ostensibly fundamental, sociopolitical cause may only be remedied by the truth, by seeing it as such.

    It’s not so much that the factory farms need to be transparent, but that the entire system needs to be.

    More on that later.

  9. “Ultimately, the film can be read as an allegory of America in the 20th century, and a cautionary tale for our times. McKann’s famous… cry, ‘I never earned a nickel from another man’s sweat!’ is a succinct summing up of the central delusion of any individual, group, or nation who see themselves as ‘self-made,’ the sole authors of their achievements. This film works hard to show a multi-faceted picture of this delusional belief, and then – in its central achievement – it goes on to show the corrosive underside of the belief and then demonstrate how this corrosion inexorably eats away at the intellectual, emotional and moral supports that hold the belief system in place from below, revealing it as the hollow delusion it is, and, finally, leading to (what we can now see as) the inevitable collapse of all that the belief supports.”
    ~ Eureka, film by Nicolas Roeg
    Review at;
    (“Eureka is our candidate for the single least appreciated film of all time.”)

    Who owns the gold, the oil, the land?

    …Your labour?

  10. Too horrible…could not even watch it all. But the occasional reality check is good… certainly makes you think twice about your next roast dinner. And JBob….I apologise for my name, but I actually have nothing to do with the organisation :-)

  11. Most factory farming and industrial meat processing is abhorent and needs to be changed. Unfortunately, when the absolutist statements like “eating meat is bad for you…” get throw into the mix, you know you are dealing with black and white fanatics and the validity of the rest of their message is thrown into doubt. There is no room in his world for other methods of animal rearing. He completely lost me towards the end. Pity.

  12. it was hard to look at it, so painfull, but I think this is the time to see things the way they really are, so we can tell all our friends the truth, so they can take the desicion of no more animal suffering on their plates… Thanks for the video

  13. Great video. We can design regenerative systems of food generation which have no need for animals at all, so why the hell not? The old permaculture teachers were on the right track but are limited in some ways by outdated knowledge and culture, not updated to current science or current technology and biology. Every nutrient and protein we need is accessible without cutting an animals throat, drinking their fluids or making them work for their right to live. Additionally much more efficient systems can be designed without their enslavement. Don’t make the mistake of assuming “organic” animal agriculture is any less messed up.

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