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3 Keys to Starting A Successful Permaculture Based Business


“Find the intersection between your passions and your strengths and problems that need solving.”

– Rob Avis

Audio File

Key Takeaways:

  • Instead of looking at business as the enemy, look at green business. Use business to support yourself, fix the planet and create community.
  • There is so much opportunity out there – “Find the intersection between your passions and your strengths and problems that need solving.”
  • Permaculture is unique. It gives you a way to stand alone amongst peers.
  • When marketing clarify your communication. ‘A confused mind says no.’
  • Selling shouldn’t be hard. You aren’t pitching or hard selling. Is what I have to offer a fit? If it is them people will buy it.
  • The value of mentors and coaches in huge. They can open your eyes to things that aren’t even on your radar, saving you time and money down the road.
  • Conferences are an amazing place to gather intelligence. Use those opportunities to gather business models and share ideas. Think – What is being done outside your region that you could do?

3 Keys to Starting A Successful Permaculture Based Business:

  1. Gathering Intelligence. What’s the right business – are you solving a problem?
  2. Designing your business. Setting the business up in a way to increase the odds of success.
  3. Communicating it. Marketing. Are you clearly communicating what you do?

7 Things to Pay Attention to When Starting a Permaculture Business:

  1. Find a business with a low capital cost start-up.
  2. Is the business scalable?
  3. Is the risk of that business asymmetrical? The upfront risk is low, but the downside opportunity is high?
  4. Is your business anti-fragile? Does it do well in good times and bad?
  5. Can you stack in other businesses or services onto the central business down the road?
  6. Can your market afford you, your product and your services?
  7. Manage your risks. Do you have enough money set aside so you can get through the start-up stages?

Verge Permaculture’s Growing Good Business Series – Part 1: Success

Verge Permaculture’s Growing Good Business Series – Part 2: Mistakes & Barriers

Verge Permaculture’s Growing Good Business Series – Part 3: Opportunities

Connect with Rob Avis:

Verge Permaculture

Verge Permaculture on Facebook


  1. This was very helpful. I’m looking to start a small Permaculture business very soon, and I took note of some really good points. Thanks a lot.

  2. Deeply inspiring indeed!

    I’m actually these days working exactly in how to make available for everyone the fruits of my experience in permaculture, both as a facilitator and as a designer that’s been dedicating it’s energy to manfest the change we want to see in the world on a daily basis.

    I’ve not yet finished to see the 3 videos, but after two of them i went back to my webpage and make some significant changes in the way i was comunicating what i’m willing to offer with the confidence that it’ll bring the abundance and prosperity needed both for my life and projects to thrive.

    Definately we’re experiencing this kind of call to start sharing our gifts and wisdom for the beneffit of all beings, in the way it naturally flows for each and everyone of us.

    We’re on the right track, learning and un-learning everyday and launching ourselves to new levels of intention and creation.

    Glad to be a part of this

    Thanks for sharing! and looking forward to more inspiration! =)

    Greetings from Argentina!

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