When unemployment figures start to decrease in many countries, economists and governments congratulate themselves on their ability to ‘stimulate’ demand.
This week, one London-based school that is devoted to teaching emotional intelligence responded by releasing a video that explores the distinction between good and bad demand, and ‘employment and misemployment’.
They have uploaded the full script of the video on their website. I found this passage particularly inspiring.
In a nation properly concerned with misemployment, the taste of the audience would be educated to demand and pay for the most important things. 20 per cent of the adult population might therefore be employed in mental health and flourishing. At least another 30 per cent would be employed in building an environment that could satisfy the soul.
To achieve such a state, it isn’t enough to print money. The task is to excite people to want to spend it on the right things. This requires public education so that audiences will recognise the value of what is truly valuable and walk past what fails to address their true needs. – The Philosopher’s Mail, The School of Life, London
I believe that we can all play an important role in exciting others to move beyond their currently limited concept of what it is to truly be gainfully employed so that they too choose to engage in more meaningful work, at whatever level they can realistically manage. Even incremental shifts amongst millions would have a profoundly positive impact on our beautiful world.