BiodiversityComedy BreakDeforestationGlobal Warming/Climate Change

Follow the Frog

It would be an artistic crime to tell you more about this video. I’d much rather you see and feel it for yourself. A lot can be said about the positive impact we can all have while shopping consciously and I am excited to see what discussions will come about after watching this humorous video.

When shopping, your choice is your voice!



  1. Still better to grow your own and otherwise shop for products grown and processed in your own country or as close as possible… Not sure these alliances are 100% trustworthy (seeing as they can spend so much on a marketing advert!?)

    1. I agree with you but what I always keep in mind is to do the best I can. So, when I can’t grow coffee or cocoa beans and have 150 different kinds to choose from, I always choose the most ‘ethical’ one (and yes, it might be the one that spent the most on advertising, I agree!)

    2. In an ideal world I would agree with you. However we do live in a consumer driven society and I think that anything that highlights these environmental problems and encourages consumers to think about their choices is a step in the right direction.

    3. I appreciate what you’re saying. However, these videos are not necessarily that expensive to produce. It just takes a few very clever people. I’m trying to go local as much as I can. I also refuse to buy products that contribute in any way to deforestation. It’s small stuff but the more people that do it the bigger impact it will have.

  2. “To speak of ‘limits to growth’ under a capitalistic market economy is as meaningless as to speak of limits of warfare under a warrior society. The moral pieties, that are voiced today by many well-meaning environmentalists, are as naive as the moral pieties of multinationals are manipulative. Capitalism can no more be ‘persuaded’ to limit growth than a human being can be ‘persuaded’ to stop breathing. Attempts to ‘green’ capitalism, to make it ‘ecological’, are doomed by the very nature of the system as a system of endless growth.” ~ Murray Bookchin

  3. Most people want to ‘do good’ in some way but think that unless they can do something BIG, that there’s no point in doing anything. And so they do nothing. This vid shows (most amusingly) that even small incremental changes can help, and are a realistic goal for all those who don’t want to lose 2 toes in the jungle.

  4. I’ve worked as a filed Auditor for Rainforest Alliance Certification Scheme for almost 10 years, and one thing I can tell is that it is indeed trustworthy. The main idea behind the certification is good; they promote “good agricultural practices” and farmers that embrace them can reach niche markets and get better prices. So far so good.
    But the point is that the “good agricultural practices” are not good enough anymore. If the whole “eating population” purchases certified products, maybe we would decrease the environmental degradation speed, which is good. But degradation would still be in course. So this is another very good example of a “Jevons” paradox: although good agricultural practices preached by certification schemes goes toward ecoeficient production, still the resource consumption will increase with the increase in sales of certified products.
    So although it would be much easier to “follow the frog” and keep living your life; I would say that there is no easy way out. The necessary effort to change the environmental and social degradation is indeed huge and people will have to make important and life changing choices.

  5. And 1question might be…are tea and coffee necessities? And another might be are the growers of our tea and coffee better off than growing a mixed permaculture system to feed themselves? Indeed, do the original inhabitants of the land where our tea and coffee grow still have the option to occupy land to grow their own food…so many questions! And they’re not rhetorical…not the last two anyway.

  6. Quiting the job may be most beneficial, due to across the board reduction in consumption. Look what the frog is printed on.

  7. When I first started watching this video it had totally won me over.. I loved it. By the time it finished I was furious. This is exactly the kind of talent and money that goes into mainstream food marketing to keep you confused and disempowered… They push their products as natural or ecological in some way… when really the entire message of this advert is to tell you that there is nothing you can or will do to help the earth… you’ll just keep being a consumer.. keep being the problem… which is absolute bullshit! You have to see through this!!!! “Just follow the frog” how about take that frog off the shelf and throw it on the ground. I have no respect for these maggot marketing companies who have zero regard or responsibility for the earth, or the ethics behind the message they are sending subconsciously… There IS something you can do. THINK GLOBALLY AND ACT LOCALLY. Do not participate in things that are poor for your own personal ecosystem. Take care of your immediate environment and culture it so it can meet your needs symbiotically. It’s that simple. Get some chickens, plants some trees, dig some swales, and stop buying fucking plastic EVERYTHING.

  8. This video is anti-eco hypnotic propaganda at its finest! They are keeping you calm and carrying on while they literally turn the sky over our head into a gas chamber! WTF wake up people!

  9. These regular city dwellers are just not tough enough to make it in the forest, let them follow their frogs into the city sewer system while we plant forests for the frogs to live in:-)

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