Genetic Roulette Documentary – Free Viewing Period Extended Until End of October 2012

A few days ago I informed that you could watch the Genetic Roulette Documentary for free until October 17. Well, several organisations have kindly sponsored an extension of this free viewing period until the end of October. With Proposition 37 coming up on November 6 in California, there’s no time like the present to get the word out on GMOs. So, if you haven’t already, please take the time to watch it, and please do your best to share it with all your family, friends and colleagues!

Watch the full documentary here!

If we can get mandatory labelling of GMOs happening in California, this can cascade across the U.S. — making it easier for people to recognise and reject ‘food’ items containing GMOs, and this in turn can cause boycotts of supermarkets who continue to stock them. Using the European example as evidence, we may only need about 5% of U.S. residents to start rejecting items containing GMOs, before supermarkets will feel the pinch and try to outcompete other supply chains by no longer stocking them.

And, below is a new 10-minute re-mix of the documentary, useful for those who just can’t make time to watch the full 1.5 hour film.